Muhammad Maqsal (MS-B1-0014) <br/><br/>
The impact of brand image and service quality on customer loyalty with mediating effect of customer satisfaction evidence from Islamic bank sector of Pakistan 

 - Islamabad  (unpublished)  2012 
 - 51 p.  : ill.  ; 30 cm.  +CD 
<br/><br/> Thesis supervisor: Dr. khurram shahzad  Includes bibliographical references 
<br/><br/>Riphah School of Leadership (RSL)<br/>Faculty of Management Sciences (FMS) 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Service quality--Customer Loyalty--Customer Satisfaction--Branded--FMS
<br/><br/><label>Dewey Class. No.: </label>658.562  / MAQ