The impact of brand image and service quality on customer loyalty with mediating effect of customer satisfaction evidence from Islamic bank sector of Pakistan
Muhammad Maqsal (MS-B1-0014)
creator
text
Islamabad
(unpublished)
2012
monographic
51 p. : ill. ; 30 cm. +CD
Thesis supervisor: Dr. khurram shahzad
Includes bibliographical references
Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)
English
Marketing
Service quality
Customer Loyalty
Customer Satisfaction
Branded
FMS
658.562 MAQ