TY  - BOOK
AU  - Muhammad Maqsal (MS-B1-0014)
TI  - The impact of brand image and service quality on customer loyalty with mediating effect of customer satisfaction evidence from Islamic bank sector of Pakistan
U1  - 658.562 
PY  - 2012///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Service quality
KW  - Customer Loyalty
KW  - Customer Satisfaction
KW  - Branded
KW  - FMS
N1  - Thesis supervisor: Dr. khurram shahzad; Includes bibliographical references; Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)
ER  -