Zahra Idrees Butt (MS-B2-045) <br/><br/>
Service quality and customer retention  moderated by relationship characteristics (breadth depth and length)  

 - Islamabad  (unpublished)  2012 
 - 51 p.  : ill.  ; 30 cm.  +CD 
<br/><br/> Thesis supervisor: Dr. Mueen Aizaz Zafar  Includes bibliographical references 
<br/><br/>Riphah School of Leadership (RSL)<br/>Faculty of Management Sciences (FMS) 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Customer retention--Customer relationship--Management--Leadership--FMS
<br/><br/><label>Dewey Class. No.: </label>658.812  / ZAH