TY  - BOOK
AU  - Zahra Idrees Butt (MS-B2-045)
TI  - Service quality and customer retention: moderated by relationship characteristics (breadth depth and length) 
U1  - 658.812 
PY  - 2012///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Customer retention
KW  - Customer relationship
KW  - Management
KW  - Leadership
KW  - FMS
N1  - Thesis supervisor: Dr. Mueen Aizaz Zafar; Includes bibliographical references; Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)
ER  -