@book{15996,
	author = {Saba Zehra, Syeda (8050)},
	title = {Comparative analysis of telecom industry W.R.T. target market, IMC, market share, marketing strategies identify the industry which is best practicing in telecom companies.},
	publisher = {unpublished},
	year = {2015},
	address = {Islamabad},
	note = {Includes bibliographical references}
}