00676nam a22001457a 4500040003600000082001600036100002900052245017600081260003300257300003300290500004000323502007500363546001200438650008000450 cRiphah International University a658.84bSAB aSaba Zehra, Syeda (8050) aComparative analysis of telecom industry W.R.T. target market, IMC, market share, marketing strategies identify the industry which is best practicing in telecom companies. aIslamabadbunpublishedc2015 a90 p.b: ill.c; 30 cm.e+CD aIncludes bibliographical references aRiphah school of leadership (RSL) Faculty of management sciences (FMS) aEnglish aMarketingvTelecom industryvTelecom companiesvManagementvLeadershipvFMS