TY  - BOOK
AU  - Mubashar Hassan Zia (MS-BI-0019)
TI  - Combined effect of market orientation and environmental turbulence on new service performance : evidence from banking and telecom sector of Pakistan
U1  - 658.83 
PY  - 2012///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Market orientation
KW  - Services sector
KW  - Turbulence
KW  - Management
KW  - Performance
KW  - FMS
N1  - Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)
ER  -