M. Tamoor Danish <br/><br/>
Impact of Pester Power and cultural factor on parental buying decision  : changing food preferences in Pakistan 

 - Lahore  (unpublished)  2021 
 - v, 90p.  : ill.  ; 29.5 cm. 
<br/><br/> Submitted in fulfillment of the requirements for the degree of Master of Philosophy in faculty of business and management sciences  Includes bibliographical references 
<br/><br/>Thesis (M.Phil.)--Riphah International University, 2021 Registration no:F19C14G7014 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Management--Cultural factor--Pester power--Social class--Decisions--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.4  / TAM