Impact of Pester Power and cultural factor on parental buying decision : changing food preferences in Pakistan - M. Tamoor Danish (Lahore (unpublished), 2021)
Submitted in fulfillment of the requirements for the degree of Master of Philosophy in faculty of business and management sciences
Includes bibliographical references
Thesis (M.Phil.)--Riphah International University, 2021
Registration no:F19C14G7014
English
Keywords: Business Management -- Cultural factor -- Pester power -- Social class -- Decisions -- RSBM