00787nam a22001697a 4500040003600000082001500036100002100051245011600072260003200188300003200220500013500252500004000387502006000427502003200487546001200519650008600531  cRiphah International University  a658.4bTAM  aM. Tamoor Danish  aImpact of Pester Power and cultural factor on parental buying decisionb: changing food preferences in Pakistan  aLahoreb(unpublished)c2021  av, 90p.b: ill.c; 29.5 cm.  aSubmitted in fulfillment of the requirements for the degree of Master of Philosophy in faculty of business and management sciences  aIncludes bibliographical references  aThesis (M.Phil.)--Riphah International University, 2021  aRegistration no:F19C14G7014  aEnglish  aBusiness ManagementvCultural factorvPester powervSocial classvDecisionsvRSBM