TY  - BOOK
AU  - M. Tamoor Danish
TI  - Impact of Pester Power and cultural factor on parental buying decision: : changing food preferences in Pakistan
U1  - 658.4 
PY  - 2021///
CY  - Lahore
PB  - (unpublished)
KW  - Business Management
KW  - Cultural factor
KW  - Pester power
KW  - Social class
KW  - Decisions
KW  - RSBM
N1  - Submitted in fulfillment of the requirements for the degree of Master of Philosophy in faculty of business and management sciences; Includes bibliographical references; Thesis (M.Phil.)--Riphah International University, 2021; Registration no:F19C14G7014
ER  -