The effect of CRM dimensions on modern retail store's market performance in Pakistan moderating role of employee empowerment
- Islamabad (unpublished) 2015
- xiii, 77 p. : ill. ; 30 cm.
Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities. Includes bibliographical references
Thesis (M.Phil)--Riphah International University, 2015
English
Marketing-Management Business Pakistan--Customer management--Consumer behavior--Market performance--Global business--Retail stores--FMS