The effect of CRM dimensions on modern retail store's market performance in Pakistan moderating role of employee empowerment - Ameer Hasan (9223) (Islamabad (unpublished), 2015)
Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities.
Includes bibliographical references
Thesis (M.Phil)--Riphah International University, 2015
English
Keywords: Marketing-Management -- Business Pakistan -- Customer management -- Consumer behavior -- Market performance -- Global business -- Retail stores -- FMS