Impact of perceived value dimensions on consumer loyalty, mediating role of customer satisfaction an empirical study of banking sector in Pakistan - Shahid Mehmood (MS-B1-0031) (Islamabad (unpublished), 2014)
Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities.
Includes bibliographical references
Thesis supervisor: Dr. khurram shahzad
Thesis (M.Phil)--Riphah International University, 2014
English
Keywords: Marketing -- Personnel management -- Customer satisfaction -- Customer loyalty -- Personal selling -- Job stress -- FMS