Ali Raza nemati (MS-BI-016)

Antecedents of brand image and its impact on brand loyalty evidence from cellular service sector of Pakistan - Islamabad (unpublished) 2011 - ix, 61 p. : ill. ; 30 cm. +CD

Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities. Includes bibliographical references

Thesis (M.Phil)--Riphah International University, 2011


English


Brand loyalty--Customer satisfaction--Brand awareness--Brand choice--Brand image--Brand impact--Marketing--RSL--FMS

658.562 / ALI