Antecedents of brand image and its impact on brand loyalty evidence from cellular service sector of Pakistan
- Islamabad (unpublished) 2011
- ix, 61 p. : ill. ; 30 cm. +CD
Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities. Includes bibliographical references
Thesis (M.Phil)--Riphah International University, 2011