00861nam a22001817a 4500 0 0 0 1 RIU RIU 2016-07-14 Riphah International University 0 658.562 ALI 1336 2016-07-14 00:00:00 1 2019-02-21 TH 16040 16040 Riphah International University 658.562 ALI Ali Raza nemati (MS-BI-016) Antecedents of brand image and its impact on brand loyalty evidence from cellular service sector of Pakistan Islamabad (unpublished) 2011 ix, 61 p. : ill. ; 30 cm. +CD Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities. Includes bibliographical references Thesis (M.Phil)--Riphah International University, 2011 English Brand loyalty Customer satisfaction Brand awareness Brand choice Brand image Brand impact Marketing RSL FMS TH