evidence from cellular service sector of Pakistan Ali Raza nemati (MS-BI-016) creator text Islamabad (unpublished) 2011 monographic ix, 61 p. : ill. ; 30 cm. +CD Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities. Includes bibliographical references Thesis (M.Phil)--Riphah International University, 2011 English Brand loyalty Customer satisfaction Brand awareness Brand choice Brand image Brand impact Marketing RSL FMS 658.562 ALI