TY  - BOOK
AU  - Ali Raza nemati (MS-BI-016)
TI  - Antecedents of brand image and its impact on brand loyalty: evidence from cellular service sector of Pakistan
U1  - 658.562 
PY  - 2011///
CY  - Islamabad
PB  - (unpublished)
KW  - Brand loyalty
KW  - Customer satisfaction
KW  - Brand awareness
KW  - Brand choice
KW  - Brand image
KW  - Brand impact
KW  - Marketing
KW  - RSL
KW  - FMS
N1  - Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities.; Includes bibliographical references; Thesis (M.Phil)--Riphah International University, 2011
ER  -