Irtaza Ali Nemati <br/><br/>
Deternining brand equit through personality and self-brand connection ; mediating and moderating role of brand resonance and brand detachment respectively 

 - Islamabad  (unpublished)  2014 
 - xiii, 67 p.  : ill.  ; 30 cm.  +CD 
<br/><br/> Includes bibliographical references 
<br/><br/>Riphah School of Leadership (RSL)<br/>Faculty of Management Sciences (FMS) 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Brand equity--Self brand--Brand resonance--brand detachment--Marketing--RSL--FMS
<br/><br/><label>Dewey Class. No.: </label>658.87  / IRT