00739nam a22001577a 4500 Riphah International University 658.87 IRT Irtaza Ali Nemati Deternining brand equit through personality and self-brand connection ; mediating and moderating role of brand resonance and brand detachment respectively Islamabad (unpublished) 2014 xiii, 67 p. : ill. ; 30 cm. +CD Includes bibliographical references MS Thesis (Marketing) Riphah School of Leadership (RSL) Faculty of Management Sciences (FMS) English Branding (Marketing) Brand equity Self brand Brand resonance brand detachment Marketing RSL FMS 16046 16046