Deternining brand equit through personality and self-brand connection ; mediating and moderating role of brand resonance and brand detachment respectively

Deternining brand equit through personality and self-brand connection ; mediating and moderating role of brand resonance and brand detachment respectively Irtaza Ali Nemati creator text Islamabad (unpublished) 2014 monographic xiii, 67 p. : ill. ; 30 cm. +CD Includes bibliographical references MS Thesis (Marketing) Riphah School of Leadership (RSL) Faculty of Management Sciences (FMS) English Branding (Marketing) Brand equity Self brand Brand resonance brand detachment Marketing RSL FMS 658.87 IRT