TY  - BOOK
AU  - Irtaza Ali Nemati
TI  - Deternining brand equit through personality and self-brand connection ; mediating and moderating role of brand resonance and brand detachment respectively
U1  - 658.87 
PY  - 2014///
CY  - Islamabad
PB  - (unpublished)
KW  - Branding (Marketing)
KW  - Brand equity
KW  - Self brand
KW  - Brand resonance
KW  - brand detachment
KW  - Marketing
KW  - RSL
KW  - FMS
N1  - Includes bibliographical references; Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)
ER  -