00739nam a22001577a 4500040003600000082001600036100002200052245015900074260003500233300003900268500004000307502009800347546001200445650010700457999001700564  cRiphah International University  a658.87bIRT  aIrtaza Ali Nemati  aDeternining brand equit through personality and self-brand connection ; mediating and moderating role of brand resonance and brand detachment respectively  aIslamabadb(unpublished)c2014  axiii, 67 p.b: ill.c; 30 cm.e+CD  aIncludes bibliographical references  6MS Thesis (Marketing)aRiphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)  aEnglish  aBranding (Marketing)vBrand equityvSelf brandvBrand resonancevbrand detachmentvMarketingvRSLvFMS  c16046d16046