Coughter, Peter.

The art of the pitch persuasion and presentation skills that win business - New York Palgrave Macmillan 2012 - x, 240 p. : ill. ; 25 cm.

An Advertising Age Publication.

Everything is a presentation
It's not about you
How we connect
The power of emotion
How to be
Authenticity
Death by deck
Organizing the presentation
Rehearse, rehearse, rehearse
Punctuation
You never know
Standing up.

9780230120518 (hb)


Business presentations--Persuasion (Psychology)--Emotions--Business--RIMS

658.452 / COU