00747cam a2200157 a 4500 0 0 0 0 IMC IMC 2016-07-16 Purchased: Amazon 3960.00 0 658.452 COU 25460 2016-07-16 00:00:00 1 2019-02-21 BK 16061 16061 9780230120518 (hb) 658.452 COU Coughter, Peter. The art of the pitch persuasion and presentation skills that win business New York Palgrave Macmillan 2012 x, 240 p. : ill. ; 25 cm. An Advertising Age Publication. Everything is a presentation It's not about you How we connect The power of emotion How to be Authenticity Death by deck Organizing the presentation Rehearse, rehearse, rehearse Punctuation You never know Standing up. Business presentations Persuasion (Psychology) Emotions Business RIMS BK