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  <titleInfo>
    <nonSort>The </nonSort>
    <title>art of the pitch</title>
    <subTitle>persuasion and presentation skills that win business</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Coughter, Peter.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Palgrave Macmillan</publisher>
    <dateIssued>2012</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>x, 240 p.  : ill.  ; 25 cm.</extent>
  </physicalDescription>
  <tableOfContents>Everything is a presentation
It's not about you
How we connect
The power of emotion
How to be
Authenticity
Death by deck
Organizing the presentation
Rehearse, rehearse, rehearse 
Punctuation 
You never know
Standing up.</tableOfContents>
  <note>An Advertising Age Publication.</note>
  <subject authority="lcsh">
    <topic>Business presentations</topic>
    <topic>Persuasion (Psychology)</topic>
    <topic>Emotions</topic>
    <topic>Business</topic>
    <topic>RIMS</topic>
  </subject>
  <classification authority="ddc">658.452 COU</classification>
  <identifier type="isbn">9780230120518 (hb)</identifier>
  <recordInfo/>
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