TY  - BOOK
AU  - Coughter,Peter
TI  - The art of the pitch : persuasion and presentation skills that win business 
SN  - 9780230120518 (hb)
U1  - 658.452 
PY  - 2012///
CY  - New York 
PB  - Palgrave Macmillan
KW  - Business presentations
KW  - Persuasion (Psychology)
KW  - Emotions
KW  - Business
KW  - RIMS
N1  - An Advertising Age Publication; Everything is a presentation
It's not about you
How we connect
The power of emotion
How to be
Authenticity
Death by deck
Organizing the presentation
Rehearse, rehearse, rehearse 
Punctuation 
You never know
Standing up
ER  -