Cialdini, Robert B. <br/><br/>
Influence  the psychology of persuasion 

 - New York  Collins Business  2007 
 - xiv, 320 p.  : ill.  ; 20 cm.  
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780061241895 (pbk) 0061241895X (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Influence-psychology--Persuasion-psychology--Social aspects--Social needs--Health care--Humanity--RIMS
<br/><br/><label>Dewey Class. No.: </label>153.852  / CIA