TY - BOOK AU - Cialdini, Robert B. TI - Influence: the psychology of persuasion SN - 9780061241895 (pbk) U1 - 153.852 PY - 2007/// CY - New York PB - Collins Business KW - Influence-psychology KW - Persuasion-psychology KW - Social aspects KW - Social needs KW - Health care KW - Humanity KW - RIMS N1 - Includes index ER -