Severin, Werner J  James W. Tankard <br/><br/>
Communication theories   origins, methods, and uses in the mass media   

 - New York   Addison Wesley Longman  2001 
 - xv, 411 p.   : ill.  ; 24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0801333350 (pbk) 9781292042855 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--theories--Political communication--Social activites--Media channels--Mass communication--Mass Media--Scientific method--RICPP--RIMS
<br/><br/><label>Dewey Class. No.: </label>302.23  / SEV