00629cam a2200169 a 4500 0 0 0 0 RIU RIU 2016-07-16 Purchased: Amazon 17820.00 16 302.23 SEV 25452 2021-12-14 00:00:00 2021-11-24 1 BK 0 0 0 0 GGL GGL 2021-05-28 Purchased: Allied book company 8897.64 0 302.23 SEV 58026 2021-05-28 00:00:00 2 BK 16073 16073 0801333350 (pbk) 9781292042855 (pbk) 302.23 SEV Severin, Werner J James W. Tankard Communication theories origins, methods, and uses in the mass media New York Addison Wesley Longman 2001 xv, 411 p. ; 24 cm. : ill. Includes index. Mass media--theories Political communication Social activites Media channels Mass communication Mass Media Scientific method RICPP RIMS BK