TY  - BOOK
AU  - Severin,Werner J
TI  - Communication theories : origins, methods, and uses in the mass media  
SN  - 0801333350 (pbk)
U1  - 302.23 
PY  - 2001///
CY  - New York 
PB  - Addison Wesley Longman
KW  - Mass media--theories
KW  - Political communication
KW  - Social activites
KW  - Media channels
KW  - Mass communication
KW  - Mass Media
KW  - Scientific method
KW  - RICPP
KW  - RIMS
N1  - Includes index
ER  -