TY - BOOK AU - Baumeister, Roy F. TI - Fundamentals of social psychology SN - 9788131511213 (pbk) U1 - 302 PY - 2009/// CY - New Dehli PB - Cengage Learning KW - Social psychology KW - Consumer behavior KW - Intergroup relations KW - Social influences KW - Social cognition KW - Entertainment KW - Attitudes KW - FSSH N1 - Includes index ER -