Sukena Sadia

The effects of emotional intelligence on adaptive selling behavior mediating role of self-efficacy and intrinsic motivation - Islamabad (Unpublished) 2013 - 118 p. : ill. ; 29 cm.

Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis Supervisor: Mr. Aqeel Shehzad

Thesis (MS)--Riphah International University, 2013


English


Marketing
Self perception
Psychology--Behavior --Emotional Intelligence --Self efficacy --Adaptive selling --FMS

658.8 / SUK