00909nam a22001937a 4500 0 0 0 0 IMC IMC 2016-09-30 Riphah International University 0 658.8 SUK 25523 2016-09-30 00:00:00 TH 16800 16800 Riphah International University 658.8 SUK Sukena Sadia The effects of emotional intelligence on adaptive selling behavior mediating role of self-efficacy and intrinsic motivation Islamabad (Unpublished) 2013 118 p. : ill. ; 29 cm. Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis Supervisor: Mr. Aqeel Shehzad Thesis (MS)--Riphah International University, 2013 English Marketing Self perception Psychology Behavior Emotional Intelligence Self efficacy Adaptive selling FMS TH