mediating role of self-efficacy and intrinsic motivation Sukena Sadia creator text Islamabad (Unpublished) 2013 monographic 118 p. : ill. ; 29 cm. Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis Supervisor: Mr. Aqeel Shehzad Thesis (MS)--Riphah International University, 2013 English Marketing Self perception Psychology Behavior Emotional Intelligence Self efficacy Adaptive selling FMS 658.8 SUK