TY  - BOOK
AU  - Sukena Sadia
TI  - The effects of emotional intelligence on adaptive selling behavior: mediating role of self-efficacy and intrinsic motivation
U1  - 658.8 
PY  - 2013///
CY  - Islamabad 
PB  - (Unpublished)
KW  - Marketing
KW  - Self perception
KW  - Psychology
KW  - Behavior
KW  - Emotional Intelligence
KW  - Self efficacy
KW  - Adaptive selling
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences; Includes bibliographical references and appendix; Thesis Supervisor: Mr. Aqeel Shehzad; Thesis (MS)--Riphah International University, 2013
ER  -