@book{16839,
	author = {Usman Asif},
	title = {Analyzing the impact of celebrity endorsement on consumer purchase intentions Mediating role of print advertising effectiveness },
	publisher = {(unpublished)},
	year = {2012},
	address = {Islamabad},
	note = {Submitted in fulfillment of the requirement of the degree of Master of sciences to the Faculty Of Management Sciences.}
}