00800nam a22001697a 4500040003600000082001800036100001500054245013300069260003500202300003300237500012300270500004000393500003900433502005500472546001200527650009100539  cRiphah International University  a658.8342bUSM  aUsman Asif  aAnalyzing the impact of celebrity endorsement on consumer purchase intentions Mediating role of print advertising effectiveness   aIslamabadb(unpublished)c2012  a58 p.b: ill.c; 29 cm.e+CD  aSubmitted in fulfillment of the requirement of the degree of Master of sciences to the Faculty Of Management Sciences.  aIncludes bibliographical references  aThesis Supervisor: Ms. Fozia Malik  aThesis (MS)--Riphah International University, 2012  aEnglish  aConsumer behaviorvPrint advertisementvMarketingvMediavPurchasevPakistan  vFMS