TY  - BOOK
AU  - Usman Asif
TI  - Analyzing the impact of celebrity endorsement on consumer purchase intentions Mediating role of print advertising effectiveness 
U1  - 658.8342 
PY  - 2012///
CY  - Islamabad
PB  - (unpublished)
KW  - Consumer behavior
KW  - Print advertisement
KW  - Marketing
KW  - Media
KW  - Purchase
KW  - Pakistan
KW  - FMS
N1  - Submitted in fulfillment of the requirement of the degree of Master of sciences to the Faculty Of Management Sciences; Includes bibliographical references; Thesis Supervisor: Ms. Fozia Malik; Thesis (MS)--Riphah International University, 2012
ER  -