TY  - BOOK
AU  - Rizwan Ahmad
TI  - Societal marketing Vs Islamic concepts of marketing
U1  - 658.8 
PY  - 2012///
CY  - Islamabad
PB  - (unpublished)
KW  - Societal marketing
KW  - Social Welfare
KW  - Tobacco
KW  - Alcohol
KW  - Culmination
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty Of Management Sciences; Includes bibliographical references; Thesis Supervisor: Miss. Fozia Malik; Thesis (MS)--Riphah International University, 2012
ER  -