Impact of personality traits (big five model) on customer advocacy behavior moderating role of customer satisfaction an evidence from telecommunication sector
- Islamabad (unpublished) 2014
- 63 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences. Includes bibliographical references Thesis Supervisor: Dr. Khurram Shahzad
Thesis (MS)--Riphah International University, 2014