TY  - BOOK
AU  - Haroon Aqeel (1165) 
TI  - Impact of personality traits (big five model) on customer advocacy behavior:  moderating role of customer satisfaction an evidence from telecommunication sector 
U1  - 658.8342 
PY  - 2014///
CY  - Islamabad
PB  - (unpublished)
KW  - Customer Behavior
KW  - Customer advocacy
KW  - Customer satisfaction
KW  - Satisfaction
KW  - Management
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences; Includes bibliographical references; Thesis Supervisor: Dr. Khurram Shahzad; Thesis (MS)--Riphah International University, 2014
ER  -