Impact of perceived risk on online purchase intention with moderating role of electronic word of mouth
- Islamabad (unpublished) 2016
- 76 p. : ill. ; 29 cm. +CD
Submitted in fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences. Includes bibliographical references Thesis supervisor: Khurram Shahzad
Thesis (MS)--Riphah International University, 2016