CSR as an antecedent of word of mouth, mediated by customer trust and loyalty-a case study of the real estate business in Pakistan - Anam Sarah (9281) (Islamabad (unpublished), 2016)
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences
Includes bibliographical references
Thesis supervisor: Dr. Abdul Qayyum
Thesis (MS)--Riphah International University, 2016
English
Keywords: Marketing -- Social media -- Mass media -- Corporate strategies -- Organizational policies -- Stakeholder -- FMS