00846nam a22001697a 4500040003600000082001500036100002200051245013500073260003500208300003800243500014300281500004000424500004000464502005500504546001200559650010500571 cRiphah International University a658.8bANA aAnam Sarah (9281) aCSR as an antecedent of word of mouth, mediated by customer trust and loyalty-a case study of the real estate business in Pakistan aIslamabadb(unpublished)c2016 axii, 77 p.b: ill.c; 29 cm.e+CD aSubmitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences aIncludes bibliographical references aThesis supervisor: Dr. Abdul Qayyum aThesis (MS)--Riphah International University, 2016 aEnglish aMarketingvSocial mediavMass mediavCorporate strategiesvOrganizational policiesvStakeholdervFMS