TY  - BOOK
AU  - Anam Sarah (9281)
TI  - CSR as an antecedent of word of mouth, mediated by customer trust and loyalty-a case study of the real estate business in Pakistan
U1  - 658.8 
PY  - 2016///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Social media
KW  - Mass media
KW  - Corporate strategies
KW  - Organizational policies
KW  - Stakeholder
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences; Includes bibliographical references; Thesis supervisor: Dr. Abdul Qayyum; Thesis (MS)--Riphah International University, 2016
ER  -