@book{17153,
	author = {Junaid Shahid Hasni, Muhammad (8081)},
	title = {The role of internal branding in creating strong and positive customer based brand equity through organizational loyalty},
	publisher = {(unpublished)},
	year = {2013},
	address = {Islamabad},
	note = {Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences}
}