Junaid Shahid Hasni, Muhammad (8081) <br/><br/>
The role of internal branding in creating strong and positive customer based brand equity through organizational loyalty  a comparative study 

 - Islamabad  (unpublished)  2013 
 - v, 89 p.  : ill.  ; 29 cm. 
<br/><br/> Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences  Includes bibliographical references  Thesis supervisor: Dr. Hummayun Naeem 
<br/><br/>Thesis (MS)--Riphah International University, 2013 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Organizational reforms--Brand names--Trade mark--Product quality--Manufacturers--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / JUN